Facebook organizational structure and culture. It shapes how work gets done and how people treat .
Facebook organizational structure and culture Discover the building blocks for achieving growth and competitiveness. Mar 23, 2023 · Understand Facebook's organizational structure and its impact on performance. , which is a famous global company, and has a huge engineering staff and many talented leaders. Jun 6, 2025 · Explore various organizational structure definitions, their advantages and disadvantages, and find the ideal type of structure for your team or business. Feb 17, 2025 · Organizational culture consists of the beliefs and expectations shared by members of an organization. This report covers departmentalization, command, and more. Find step-by-step Psychology solutions and the answer to the textbook question The study of group behavior includes the study of ________. , formerly known as Facebook, including its mission, vision, business model, revenue sources, strategies, organizational structure and culture, marketing mix, financial performance, and risks. The company’s complexity demands a structure that balances creativity, speed, and operational control. Describe some of the global implications. Through its history of development, it has had positive impacts on society; however; there have been management challenges. 2 Relationship between an organisation’s structure and culture and the effects on business performance Oct 21, 2025 · With a strong background in strategic planning, HR leadership, and program development, Beth has consistently demonstrated a heart for people and a talent for structure. It covers Facebook's history, starting as a social networking platform for Harvard students in 2004. ABSTRACT: This paper explores the relationship between the structure and culture of an organization. Jan 1, 2015 · Culture can be felt more in its definition of roles than other way. The company has also maintained its culture of accountability, quality and innovation, responsiveness to customers, growth mindset, diversity and inclusion. We’ve put together a list of 6 things you should know about the people, the vibe, and the organizational structure at Facebook so you can determine if it’s the right environment for you to apply. See examples of its corporate function-based, geographic, and product divisions and how they work together. This message reframes AI adoption as a test of leadership maturity rather than engineering skill. Sep 17, 2024 · An organizational structure allows companies to shape their business model according to several criteria (like products, segments, geography and so on) that would enable information to flow through the organizational layers for better decision-making, cultural development, and goals alignment across employees, managers, and executives. On one hand, with more than 12600 employees worldwide, Facebook Inc. Billions of users around the world use Meta apps and products to connect with others, find communities, and grow businesses. Aug 19, 2025 · Understanding Meta organizational structure is crucial because it blends massive global scale with rapid technological shifts. Dec 19, 2017 · This paper provides a viewpoint of the culture and subcultures at Google Inc. As Facebook grew into Meta, its culture evolved to accommodate its expanding ambitions in connecting people not just on social media but through a constellation of virtual experiences. May 23, 2024 · An organizational structure is a system that outlines how certain activities are directed in order to achieve the goals of an organization. As market conditions evolve, so do an organization’s business practices, which in turn alter the organizational culture. Mar 29, 2025 · What is Hierarchy Culture? Hierarchy culture is a type of organizational culture that places significant emphasis on order, stability, and a clear chain of command. The organizational structure also determines how information flows between levels within the company. Zappos’ Innovative Business Model and Market Share Jan 1, 2015 · This paper will first briefly give an overview of the Virgin Group of companies and its history and development. This systematic review seeks to enhance the comprehension of Organizational Culture (OC) as a crucial approach to addressing such crises. I find it both hilarious AND insightful: Jan 1, 2015 · He gave more emphasis on rational legal structure of authority utilizing a bureaucratic structure. Dec 15, 2024 · 3M: Industry, operations, organizational structure, management philosophy, Minnesota Mining & Manufacturing Company analysis and case study. If organizations want to compete for the top talent, they need to have an enjoyable and supportive company culture. Organizational ______ is the combination of organizational structure, culture, control systems, and human resource management systems that together determine how efficiently and effectively organizational resources are used. Jul 12, 2013 · This diagram of the organizational chart of various companies is from Nick Wingfield’s NYT tech column today, Microsoft Overhauls, the Apple Way. Once upon a time, most businesses utilized a hierarchical culture where various levels of management oversaw subordinates below them. Nov 15, 2024 · Google (Alphabet) organizational structure (company structure) is analyzed in this technology business, corporate organizational design case. In this article, we will dive into Meta’s business model, organizational structure, employee policies, active countries, and how to land a job at Meta. Jul 2, 2003 · Organizational culture and structure influence project management more than you realize Your email has been sent Even with sound project teams and plans in place, your organization's project Jul 14, 2021 · As a thought leader when it comes to culture and the impact it has on business, I quite frequently get approached by business leaders who want to build a strong organizational culture. It often resembles a family-like atmosphere, where employees are encouraged to support each other and work together to achieve common goals. Dedicated Project Team Structures The opposite of a functional project team structure is the dedicated project team structure. Facebook’s organizational culture is known as “hacker culture”. Nov 6, 2024 · Facebook’s (Meta’s) organizational structure, corporate hierarchy, and design are analyzed in this social media company business case study. Explore the examples and benefits of each culture. The document discusses Facebook's human resource management practices, noting it has created a culture that fosters employee satisfaction and is considered a top employer. Nov 13, 2024 · Samsung’s organizational culture (work culture) traits are analyzed in this consumer electronics company business cultural values case study. What impact does the Facebook to Meta transformation have on them? This article delves into the strategies, challenges, and success stories associated with influencing organizational culture, highlighting the role of leadership behavior, organizational structure, company values, and employee interactions. Some disadvantages include difficulty implementing directives across the varied management of geographical divisions. This document discusses organizational behavior at Facebook. A) perception, motivation, and learning B) attitudes and personality C) norms, roles, and leadership D) organization structure and culture. ABSTRACT This article presents a descriptive model explaining the roles and relationships of organizational culture and organizational structure in guiding employee behavior toward strategic objectives. Question: How suitable is Facebook’s organizational design for Meta? It is reasonable to assume that Facebook’s structure, culture and distribution of power developed to support an advertising revenue based, social media platform. Chapter 3 : Organization Structure and Culture Dr. [3] In modern contexts, the term refers to the collective outlook PUP - RESOLUTION NO. . A) perception, motivation, and learning B) attitudes and personality C) norms, roles, and leadership D) organization structure and culture Question: (1) Identify the characteristics needed to implement a shared ethical culture and explain how this will help the organization’s current organizational structure. Microsoft’s organizational structure is a product of its history, strategy, and culture. Jan 8, 2019 · Former Facebook employees detailed how the company's leadership and performance review system have created a "go along" culture Dec 9, 2023 · Organizational culture is like the personality of an organization. Goal is to design an organization that allows managers to effectively translate their chosen strategy into a realized one. This structure provides flexibility to respond to market changes while maintaining corporate control. Jun 6, 2025 · Learn why organizational culture is important and the steps individuals in leadership positions can take to improve organizational culture in the workplace. The document provides an in-depth analysis of Meta Inc. Learn its advantages over other structures and why it is effective. People deserve to be heard and to have a voice — even when that means defending the rights of people we disagree with. 1. Contingency theory & Hofstede's dimensions. This paper examines how project managers can most effectively align organizational strategy and culture so as to help project teams successfully implement projects. We examine the two-way interplay between organizational cultures and organizational design, where culture is modeled as the prevailing social ide Nov 19, 2024 · Netflix’s culture traits, company core values and corporate organizational work behaviors are analyzed in this streaming business case study. Ascension Search Partners has been engaged by a growing, PE backed professional services organization to identify a CHRO who combines strategy with execution. It suggests that like an onion, culture consists of multiple layers, each with its unique characteristics and influence on an organization’s identity and behavior. Understanding the Cultural Onion Model The Cultural Onion Model, also known as the […] Oct 11, 2016 · Culture drives all elite companies. The company operates on a global scale, connecting billions of people through its various platforms. Google's corporate structure is not particularly unusual other than the existence of a few unique leadership positions such as Chief Culture Officer and Chief Internet Evangelist. These activities can include rules, roles, and responsibilities. Sep 14, 2024 · Impact on Organizational Structure and Talent Management The shift to the metaverse required changes in Meta’s organizational structure and talent management practices. Google’s (Alphabet’s) organizational culture (company culture) motivates employees for an innovative workplace in the information technology business. Aug 12, 2021 · Curious about Apple’s organizational culture? 🍏 This case study analyzes Apple’s corporate culture, structure, leadership, and values. Using an information-processing view, we propose that organizational culture and structure direct the behavior of employees through the reduction of uncertainty and equivocality. Our services help people connect, and when they’re at their best, they bring people closer together. Communication is prioritized in the clan culture and for this reason, is often paired with a horizontal structure to remove barriers between May 1, 2021 · This study focuses on testing how outsourcing affects organizational performance through examining the mediating roles of organizational structure and organizational culture. By understanding how organizational structure influences organizational culture, companies make more informed decisions that create a positive and productive workplace. Oct 30, 2025 · Meta's organizational structure helps bring innovation and scalability to the company. If we Jan 20, 2023 · Discover the profound ways leadership, organizational culture, and structural design collectively influence and drive business performance. Consider their suitability for Meta. In this organizational model, all members of the project team are working exclusively on the project. Abstract Facebook, a leading social media conglomerate with a vast user base, has a corporate culture that emphasizes creative problem-solving, boldness, openness, speed, and continuous Jun 30, 2024 · Facebook is characterized by a multi-faceted matrix organizational structure. Key aspects of Facebook's organizational culture include strategic hiring to promote the company values, maintaining a competitive atmosphere that fosters growth, and providing benefits to attract and retain top talent. Facebook was founded in 2004, initially as a Dec 18, 2020 · This essay examines Facebook's organizational culture, structure, and how they contribute to its overall performance. Dec 26, 2023 · Explore how an effective organizational structure plays a pivotal role in shaping business success and fostering innovation. Facebook uses a matrix organizational structure with corporate function-based teams, geographic divisions, and product-based divisions. Jul 10, 2024 · Defining organizational culture 🔗 Organizational culture is like the personality of a company—it’s the collection of shared values, beliefs, traditions, and behaviors that define “how things are done around here. 1) Employee productivity 2) Organizational Feb 15, 2025 · Different types of organizational culture reflect on various aspects of a work environment, from superiors’ communication styles to the company’s mission statement, to what’s valued most — teamwork, autonomy, or innovation. Culture defines how people visualize of the causes and ways for actions. The introduction defines organizational culture and structure, emphasizing their impact on a company's strategy and productivity. Cultural models also provide some structure to a corporate culture that tends to be fluid and vulnerable to change. Sep 7, 2022 · How Meta is building a unified company culture in a hybrid workplaceHow Meta is building a unified company culture in a hybrid workplaceAt Meta, we move fast. Key Insights 1. Nov 15, 2024 · A multi-site videoconference meeting through Google Hangouts. Our principles embody what we stand for and guide our approach to how we build. Learn about different organizational structures, their benefits, and how they can improve communication, decision-making, and employee productivity within your business. True transformation requires executives to lead with clarity, structure, and culture, not just technical enthusiasm. 3. The study of group behavior includes the study of ________. 001, SERIES OF 2025-2026: ESTABLISHING THE NEW ORGANOGRAM OF THE PUP CCIS STUDENT COUNCIL To the CCISkolar ng Bayan, The PUP College of Computer and Information Sciences Student Council (PUP CCIS SC) officially presents the approved organizational structure for Academic Year 2025-2026, as ratified in Resolution No. Facebook has a matrix organizational structure with corporate function teams, geographic divisions, and product-based divisions. Feb 8, 2023 · Ask anyone, ‘What is organizational culture?’, and you’re likely to get a variety of answers. In addition, we have May 22, 2025 · Ford Motor Company’s organizational culture and its characteristics are analyzed in this automotive business & corporate culture case study. It involves aligning organizational structure with business objectives, taking into account factors including strategy, people, processes, and technology. 001. It has certain formal rules and regulations and other principals of scientific management. Nov 22, 2024 · This origin story is crucial in understanding its early culture: agile, innovative, and somewhat informal. [1] Common norms, values, and perspectives among individuals within a group define its culture. , formerly Facebook, Inc. This structure provides flexibility and corporate control while addressing the company's needs for creativity, innovation, and differences Jun 27, 2024 · Understand how organizational culture and structure enhance business performance, with a case study of Facebook. Meta’s mission is to give people the power to build community and bring the world closer together. Today, however, there Feb 28, 2023 · The organizational structure of Facebook is set to look closer to that of Instagram as a new mandate at Meta to remove layers of management takes shape. Mar 22, 2022 · 2. Jan 25, 2024 · Facebook 7 organization focuses on communication and normally technology - based companies use the matrix culture. This essay provides a comprehensive analysis of Facebook's organizational culture and structure, and how these elements contribute to its overall performance. The study focusses on the measurements, perspectives, and orientations of OC, providing comprehensive analyses of recent research Feb 13, 2025 · An article listing the definition, examples, and importance of having a strong organizational culture at work. In doing so, it explains the concept of organizational culture and its effect on organizational performance; it discusses the links--strategy, leadership, performance--between the internal and external forces shaping organizational culture, forces that include vision and mission, structure, human resources, and performance measures, among others. May 4, 2024 · In the context of an organization, cultural models are frameworks that define, shape, and influence corporate culture. Shape your company culture today! Oct 21, 2024 · Walmart’s organizational structure and organizational culture, their characteristics & strategy recommendations are analyzed in this retail firm case study. Her career includes years of experience leading teams, mentoring professionals, and helping organizations strengthen their internal culture while expanding community impact. the process of creating, implementing (number-one reason boards of directors fire CEOs), monitoring, and modifying the structure, processes, and procedures of an organization key components of organizational design are structure, culture, and control. Organizational theorists as well as practicing managers have long recognized that an organization's structure perfonns important functions in influencing the behavior of people in an organization. Constant reinvention and optimization of organizational culture. When the members of an organization join the organization they adopt particular culture of an organization. A) perception, motivation, and learning B) attitudes and personality C) norms, roles, and leadership D) organization structure and culture, 3) ________ is a performance measure of both the efficiency and effectiveness of employees. We’re passionate, tenacious and adaptable with a strong desire to deliver work that matters and that helps expand human connection in new ways. (2) Explain how the ethical culture will be affected by the global context. Apr 19, 2024 · Abstract Organizational inefficiency and ineffectiveness are often linked to identity crises within the organizational context. Jul 16, 2024 · Discover how Google’s smart organizational structure drives success, and how your business can grow with help from Correct Digital. In essence, the understanding of Organization Theory exam analyzing Samsung Electronics' structure, culture, and impact on innovation. Jul 30, 2024 · What is organizational design? Organizational design is the process of structuring an organization to achieve its goals most effectively. Find this essay on Desklib. May 15, 2017 · Organizational Culture:- Culture basically refers to the norms, values and behavior adopted by the organizational members during the working. The company utilizes a flat organizational structure in combination with corporate function-based teams and product-based or geographic divisions. Oct 8, 2024 · Whole Foods Market’s organizational culture (corporate culture) is analyzed in this retail business human resource management case study. This is why an organizational culture definition is critical to understanding the role culture plays in key areas like employee experience and engagement. The starting assumption is that organizational structure and organizational culture impact each other, and that there is a causal relationship due to which the agreement of the two components of organization leads to better performance. Key HR functions at Facebook include 9 - 1 Project Submission: Organizational Structure and Culture To remain competitive and meet the growing technological demands of our clientele, we have opted to incorporate the Internet of Things (IoT) into our product portfolio. This strategic alignment ensures that the organization can operate efficiently, adapt to changes Jan 20, 2024 · Clan culture Clan culture is an organizational structure that can best be described as “one big happy family”. On the other hand Jul 1, 2013 · Then, based on the known classifications of organizational structure and culture, they are put into a relationship of direct mutual interdependence. Jan 24, 2022 · 4 Organizational structure Facebook Facebook's organizational structure follows a vertical design. FACEBOOK/ META CASE STUDY 1. Oct 20, 2024 · Meta Platforms, Inc. In essence, the understanding of Dec 15, 2016 · Introduction Organisations are complex, social systems which seek to make the best use of people as a vital and essential resource, especially in today’s increasingly dynamic, globalised a - only from UKEssays. The type of organizational structure you implement can make or break your company culture. Jan 5, 2017 · Facebook Inc. Amazon founder and CEO Jeff Bezos “emphasizes the importance of constantly assessing and adjusting Amazon’s culture so it never loses the agility, nimbleness, and hunger for experimentation” [4]. A) Employee productivity B) Organizational citizenship behavior C) Job satisfaction D) Employee morale and more. Nov 5, 2024 · Facebook’s (Meta’s) organizational culture (corporate culture) is analyzed in this social media company and work cultural traits case study. Jun 24, 2024 · Facebook is characterized by a multi-faceted matrix organizational structure. So organizational structure spells out the place to be occupied by members of an organization and culture defines the task to go with those place and the kinds of people. It Study with Quizlet and memorize flashcards containing terms like 1) Individual behavior in organizations includes ________. Facebook uses a matrix organizational structure with corporate function-based teams, geographic divisions for North America, Latin America, Europe/Middle East/Africa, and Asia/Pacific, and product-based divisions for Facebook Messenger and Mobile Products. Get actionable insights to optimize these elements for growth and success. This is the first stage of having a proper organizational structure with having clear authorities and powers. Jul 8, 2025 · Explore 20 organizational chart examples and templates for businesses, healthcare, and more. As mentioned in the book Critical Media Studies, organizational culture is “the set (s) of norms and customs, artifacts and events, and values and assumptions that emerge as a consequence of organizational members’ communicative practices” (Ott and Mack, 59). It’s been a guiding principle for us for many years — one that has empowered us to be bold, innovative, and proactive with opportunities that might otherwise die on the vine. Aug 10, 2024 · Nike’s Culture: Advantages, Disadvantages, Recommendations An advantage of Nike’s organizational culture is its support for new product development. We would like to show you a description here but the site won’t allow us. It then grew rapidly and surpassed Myspace in popularity. Dec 12, 2023 · Clan Culture is a type of organizational culture that places a strong emphasis on collaboration, teamwork, and a sense of belonging. Sep 19, 2024 · In this guide, we explore Facebook’s organizational structure—what it looks like, how it functions, and why it was designed that way. maintains a hierarchical organizational structure integrating multiple levels of commands from CEO Mark Zuckerberg to ordinary programmers and designers. [2] Historically, organizational culture can be viewed as the cultural equivalent of a society’s rituals, symbols, and stories. It encourages flexibility through an organic structure with little job specialization, few management layers, decentralized decision-making, and limited direct supervision. organizational structure can be described as hybrid and combines certain elements of hierarchical and divisional organizational structures. Furthermore An effective alignment of business strategy and organizational structure provides a means of getting people to work together to reach strategic goals and achieve an organization's vision. The company has evolved its structure over time to adapt to the changing market and customer needs. Apr 24, 2017 · It is impossible to do split structure and culture, in practice. [3] In modern contexts, the term refers to the collective outlook Is the Meta Organizational Structure Effective? Discover the organizational chart of Meta as well as the organizational culture. Some of the major divisions in the organization are Marketing, Finance, development, engineering, advertising, public relation and security. The connection between organizational structure and strategy is crucial, as evidenced by Zappos’ success in aligning its structure with its business strategy. These companies nurture and mentor their employees in a supportive, team-based environment where the opinions of each individual are valued. (Photo: Public Domain) Google’s (Alphabet’s) organizational culture or company culture reinforces the business as one of the leading companies in the online technology and Jun 30, 2024 · Facebook is characterized by a multi-faceted matrix organizational structure. It is characterized by a top-down structure, with clearly defined roles and responsibilities, a hierarchical organization, and a focus on adherence to established processes and Study with Quizlet and memorize flashcards containing terms like The study of group behavior includes the study of ________. Formerly known as Facebook, Meta is now the parent company of Facebook, WhatsApp, Instagram, Messenger, and Reality Labs. Summary Facebook's organizational culture and structure are designed to foster innovation, creativity, and rapid response to market trends, supporting its mission to connect people and build community globally. Meta’s Business Sep 5, 2024 · Microsoft’s work culture (organizational culture) traits are analyzed in this computer company corporate culture, business traits case study. "It's distributed across the entire organization. May 18, 2008 · Before making plans to improve organizational performance and develop new operational strategies, executives must first understand the culture defining their enterprise. When it comes to whether Facebook has an organic or mechanistic structure, from my understanding it appears as though Facebook attempts to present themselves as an organic structure. A) strategies, norms, and roles B) attitudes, learning, and motivation C) structure, culture, and team building D) policies and procedures, 2) Which of the following is associated with the study of individuals? A) norms B) roles C) team building D) perception, 3) The Business essay sample: This paper addresses the organizational structure of Meta from the perspective of ethical principles and diversity management. Learn about Handy's and Weber's models. It shapes how work gets done and how people treat Oct 28, 2022 · Abstract. Jun 16, 2024 · Discover the different types of organizational culture and find the best fit for your company's success. Structure pcrfonns functions of control in two different but related ways: 1) through the mechanism of an organizational role per se, and 2) through the pattern of arrangements of roles. The matrix organization is ideally to have to promote communication and development of skills for employees and also showcases their talent more using the matrix structure. Oct 15, 2025 · Learn how to build a thriving organizational culture that motivates employees and drives long-term success. Jun 1, 2025 · Understanding Amazon organizational structure is essential, as it underpins the company's ability to manage its massive scale and complex operations. 84K subscribers Subscribed Dec 15, 2016 · Introduction Organisations are complex, social systems which seek to make the best use of people as a vital and essential resource, especially in today’s increasingly dynamic, globalised a - only from UKEssays. Learn how Facebook uses a matrix org structure to balance creativity, innovation, and global operations. Spotify's organizational structure has been designed to support the company’s operations through clearly defined departments. In doing so, it defines the concept of organizational culture Mar 22, 2022 · 2. May 27, 2024 · The Cultural Onion Model is a conceptual framework that provides insights into the multi-layered nature of organizational culture. Such organizational charts are vital for better understanding. The organizational structure and culture of the Virgin Group will help the reader understand the organization’s processes and business practices and how the values and belief system of its founder has shaped its structure and culture. , is one of the largest and most influential tech companies in the world. ” Just as you wouldn’t approach your grandmother the same way you’d approach your best friend, effective team management requires understanding and adapting to your Facebook has a matrix organizational structure with corporate function-based teams, geographic divisions, and product-based divisions. It's about how everyone, from leaders to the newest hires, thinks and acts. This role requires a hands-on leader who can scale culture, build talent frameworks, and drive organizational excellence through data, structure, and heart. Feb 15, 2025 · Different types of organizational culture reflect on various aspects of a work environment, from superiors’ communication styles to the company’s mission statement, to what’s valued most — teamwork, autonomy, or innovation. Jan 13, 2025 · BMW’s organizational structure is analyzed in this car company structure, business divisions, departments & corporate hierarchy case study. The Board of Directors (BoDs) developed and implemented a way to measure the abilities of their This understanding includes recognizing the impact of organizational structure and culture, communication patterns, decision-making processes, and conflict resolution strategies. Lori Goler states, "I think largely the reason that the Facebook culture scaled is that no single person owns it," she says. Muhammad Yar Khan (Yaraneyar Baloch) 6. It examines Meta's transition from Facebook and ambitions in the metaverse through frameworks like SWOT, Porter's Five Forces, and PESTLE analyses. Mar 6, 2023 · Meta is among companies in recent years that have embraced becoming a ‘flatter’ organization – with fewer managers – to become more nimble and innovative. By comprehending these elements, leaders can better navigate the complexities of group and organizational dynamics. Our culture is one of high impact, high performance and high reward, and our community is built of many of the brightest and most innovative minds in tech. Leaders under the grasp of organizational culture are informed that, they may take decision, appropriating the managerial authority of the membership wrong. Learn how to create your chart with Venngage. Organizations are trapped in “pilot purgatory,” running countless demos without scaling them into impact. Study on Desklib! Apr 19, 2024 · Abstract Organizational inefficiency and ineffectiveness are often linked to identity crises within the organizational context. To evaluate the market position of our organization, we have conducted a comparative analysis of our competitors’ strengths and weaknesses. Let’s go through the seven common types of org structures and reasons why you might consider each of them. The downsides of the matrix organizational structure could be too much upper – management causing Nov 15, 2025 · Amazon’s organizational culture (company culture) is analyzed in this e-commerce business work culture and corporate workplace HR case study. The characteristics of this culture ensure that the company continues its competitive advantage in the global sports shoes, equipment, and apparel market. Check out this page! The typical org chart looks like a pyramid, but not every company functions along a hierarchical organizational structure. 1) perception, motivation, and learning 2) attitudes and personality 3) norms, roles, and leadership 4) organization structure and culture, ________ is a performance measure of both the efficiency and effectiveness of employees. com . Although there may be many potential definitions for organizational culture, it’s broadly defined as the shared vision, beliefs, and values This understanding includes recognizing the impact of organizational structure and culture, communication patterns, decision-making processes, and conflict resolution strategies. Organizational culture consists of the beliefs and expectations shared by members of an organization. olgrqbvvujkwnrppympuoesrrruvqovmxxsantxnwerkqvliohgblruhumqlqflpesoaurnmiwgmztsq